Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization (GEO) is the practice of optimizing your brand's digital presence to appear in AI-generated answers from platforms like ChatGPT, Perplexity, Google AI Overviews, Doubao, and Kimi. Unlike traditional SEO which targets search rankings, GEO ensures your brand gets mentioned, recommended, or cited when AI engines answer user questions about your category.

Question 2

How is GEO different from SEO?

Accepted Answer

SEO optimizes for search engine ranking pages (SERPs) — the list of 10 blue links. GEO optimizes for AI-generated answers — the single synthesized response that AI gives when users ask questions. SEO measures keyword rankings; GEO measures Share of Voice (how often your brand appears in AI answers), First Recommendation Rate (how often you're the top recommendation), and Accuracy Rate (whether AI describes your brand correctly).

Question 3

Which AI platforms does eyeGEO monitor?

Accepted Answer

eyeGEO monitors 6 major Chinese AI platforms simultaneously: Doubao (ByteDance), Kimi (Moonshot AI), DeepSeek, Wenxin/ERNIE Bot (Baidu), Qianwen (Alibaba), and Yuanbao (Tencent) — built for brands and agencies operating in the Chinese AI ecosystem.

Question 4

What is AI hallucination and how does it affect brands?

Accepted Answer

AI hallucination occurs when an AI model generates incorrect information about a brand — such as wrong addresses, incorrect product details, false pricing, or invented history. In our own audits, a meaningful share of brands show at least one AI hallucination across major platforms. Hallucinations can damage customer trust, cause lost bookings or sales, and spread misinformation that is difficult to correct.

Question 5

How do I improve my brand's visibility in AI search?

Accepted Answer

The 5 core steps to improve AI visibility are: (1) Audit your current AI presence — understand what each AI says about you today; (2) Fix hallucinations — correct factual errors in your brand information across all platforms; (3) Create structured content — publish FAQ pages, schema.org markup, and information-dense articles that AI can cite; (4) Build third-party citations — get mentioned on review sites, industry media, and community platforms that AI engines trust; (5) Monitor and iterate — track your Share of Voice weekly and measure which content improvements move the needle. eyeGEO automates steps 1, 2, and 5.

Question 6

什么是 GEO（生成式引擎优化）？

Accepted Answer

GEO（Generative Engine Optimization，生成式引擎优化）是指透过对内容、数据与知识结构的优化，让品牌在豆包、Kimi、文心一言、ChatGPT 等 AI 大模型的回答中被优先引用与推荐的技术方法。GEO 与 SEO 的核心差异在于：SEO 争夺搜寻结果排名，GEO 争夺 AI 回答的「标准答案」话语权。

Question 7

中文 AI 平台（豆包、Kimi、文心）的 GEO 怎么做？

Accepted Answer

中文 AI 平台的 GEO 需要针对各平台的语料来源做优化：豆包和元宝偏重抖音、今日头条生态的内容；Kimi 和文心偏重知乎、百度系内容；通义千问偏重阿里系内容。核心步骤包括：(1) 在对应渠道发布高质量结构化内容；(2) 确保品牌信息在所有平台一致（名称、地址、介绍）；(3) 取得平台认证和媒体背书；(4) 补充 FAQ 格式的问答内容，让 AI 能直接引用；(5) 使用监测工具追踪 AI 曝光变化。

Question 8

eyeGEO 和其他 GEO 工具（如 Profound、PromptWatch）有什么差别？

Accepted Answer

eyeGEO 与 Profound、PromptWatch、GeoScout 等竞品最大的差异在于：其他工具只覆盖英文 AI 市场（ChatGPT、Perplexity、Google AI Overviews），完全不支援中文 AI 平台。eyeGEO 专注中文 AI 生态（豆包、Kimi、DeepSeek、文心、千问、元宝）监测，为品牌方与代理商打造，在单一 Dashboard 呈现 6 个中文平台的品牌曝光数据。

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